PR How To… | PR Tips from the Professionals.

CAT | How to Sell Books

Make sure your press release headline captures the essense of your press release message.

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Because this is a tip from a PR pro I will tell you that unless you are a gifted writer, it is not easy to write an online press release fast.  You could use press release writing software, or follow a step by step guide to write a press release.  But at the end of the [...]

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Well… It’s official.
We spent some weeks testing it in Beta and now the blog is ready to go.  We sent out the press release below announcing the launch.
The press release distribution company PRNewsChannel today announced the official launch of its new blog ‘PR How To…”
Billed as offering ‘PR Tips from the Professionals’ the PR How [...]

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The Web has rocked the world of PR.  The rules of the game have changed.  Because now instead of needing reporters to tell the story of your business, your product, your book… you can use online press releases to reach your target audience directly.  So it begs the question:  Reporters, do your really need them?  [...]

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Online press releases are great for reaching consumers directly.  They also reach interped reporters who scour the Internet looking for ideas.  But online press releases are mainly designed to reach consumers.
An online press release can be sent for anything:  new products, open a new office, hire new staff, sponsor an event, commenting about a subject [...]

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Online press releases offer a great way to create online buzz for a book and to reach consumers directly and can be a huge component for book marketing.
One of most frustrating things that authors and publishers face is getting news media outlets to plug a book. It’s not easy getting a book to roll [...]

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The video brings to life the content of the message

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