PR How To… | PR Tips from the Professionals

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Call it a left-brain, right-brain issue. Call it knowing where you excel and where you don’t. Call it effective marketing and management. Call it whatever you want; there is no harm in hiring someone to write a press release for you.
If you get to the point where you have a product, company, or cause to [...]

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Getting to this point, having an idea, business, or cause you want to generate publicity for and promote is like the old G.I. Joe TV tagline: “half the battle.” But the hard part isn’t necessarily over. Choosing the right press release writing service is perhaps the most important step in a marketing campaign, and an [...]

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Think of your job as more than simply writing and distributing a press release; think of it as storytelling. A reporter’s job is to tell a story through compelling characters.

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From time to time we get calls about press kits a.k.a. media kits.  Hmmm.  Press kits.�
First, we should discuss what they are.    A press kit is a set of documents that provide the media with information they need to know about you and your company to be able to write a story about you.

They used to be used [...]

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While you should never write a press release using a fill in the blank format, it is important to have the proper formatting for your press release before you send the press release.
So here is a sample press release format to use as a guide when distributing a press release, whether it’s through PRNewsChannel (https://prnewschannel.com) or [...]

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There is one question that we are asked all the time:  Is there a best day of the week to send a press release…
So is there really a best day to send a press release?
Each day of the week offers its advantages:  Monday is the start of the week when reporters are most anxious and have had [...]

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The hard part is over.
You have something. It might be a book, a product, a web site, a service, an event; it could be anything. The point is, you have it, and you want to get the word out.
The question now becomes how, exactly, do you make people aware of your “something?” You look into [...]

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