CAT | How to Promote Websites
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How to Use Press Releases and Social Media to Maximize Your Marketing Budget
4 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
New social media platforms seem to pop up every week it seems, and each one offers entrepreneurs, businesses, law firms, or publicly traded companies a unique opportunity to grow their business… if they know how.
As we begin the second decade of the 21st century, that may be the biggest “if” in marketing because it ties [...]
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How to Clean Up Negative Press With Press Releases
0 Comments | Posted by rscott in How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
It just takes one.
One negative comment, one negative review, or one disgruntled employee could taint the way a business, product, or service is perceived online, and that’s not a risk that most small business owners can take. Imagine you are a customer looking to compare car cleaning services online. Both Joe’s Kwik Klean and Phase II Auto [...]
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How To Stay Focused When Writing A Press Release
1 Comment | Posted by kpolacek in How to Get Media Attention, How to Promote Websites, How to Write a Press Release
It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.
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What’s a Press Kit a.k.a. Media Kit and are They Still Relevant?
0 Comments | Posted by prnewsadmin in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
From time to time we get calls about press kits a.k.a. media kits. Hmmm. Press kits.�
First, we should discuss what they are. A press kit is a set of documents that provide the media with information they need to know about you and your company to be able to write a story about you.
They used to be used [...]
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How to Stay Relevant with a Current Events Press Release
1 Comment | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Write a Press Release, How to Write an Online Press Release
Not every press release is going to get you on the news, in the paper, or help you get on Oprah.
The media just doesn’t work that way.
You, your cause, your business or your product have to be relevant. The best way to do that? Coordinate the wording and the timing of your press releases so [...]
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Get Personal with Your Press Release
0 Comments | Posted by pflanary in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
How many emails do you delete every day?
Call it a seventh sense — you know a spam email when you see one. What gives it away is its ultra-generic subject heading, whether it’s a sale on flowers or tips on enlarging a part of your anatomy.
That’s why it’s important to carefully consider your subject line in the press [...]
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We Mustn’t Repeat, We Mustn’t Repeat…
0 Comments | Posted by pflanary in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
You ask your friend whether she likes your new necktie.
“I really, really, really, really love it,” she says.
You realize by the third really that your friend really hates your tie.
What is it about repetition we think adds emphasis when it usually just adds insincerity?
The same is true for writing your press release. Too much repetition [...]
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Is There a Best Day to Send a Press Release?
0 Comments | Posted by prnewsadmin in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Sell Books, Uncategorized
There is one question that we are asked all the time: Is there a best day of the week to send a press release…
So is there really a best day to send a press release?
Each day of the week offers its advantages: Monday is the start of the week when reporters are most anxious and have had [...]
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How to Write a Press Release Headline
2 Comments | Posted by prnewsadmin in How to Get Media Attention, How to Promote Websites, How to Sell Books, How to Write a Press Release
Make sure your press release headline captures the essense of your press release message.
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Press Release Distribution Co. Launches PR How To… Blog (It’s Official)
0 Comments | Posted by prnewsadmin in How to Promote Websites, How to Sell Books
Well… It’s official.
We spent some weeks testing it in Beta and now the blog is ready to go. We sent out the press release below announcing the launch.
The press release distribution company PRNewsChannel today announced the official launch of its new blog ‘PR How To…”
Billed as offering ‘PR Tips from the Professionals’ the PR How [...]