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CAT | How to Distribute a Press Release

Tonight, President Obama will be giving his first State of the Union address. Most assume this is an awful time to distribute a press release because it will get lost in the shuffle. That is not always the case. You may be able to use the news event to your advantage and actually get some [...]

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New social media platforms seem to pop up every week it seems, and each one offers entrepreneurs, businesses, law firms, or publicly traded companies a unique opportunity to grow their business… if they know how.
As we begin the second decade of the 21st century, that may be the biggest “if” in marketing because it ties [...]

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It seems you can’t ride any form of mass transit, watch any television program, or even listen to the radio without being inundated with legal advertising. We’ve all seen them.
“Been in an accident?
“We fight for you!”
“On your side.”
And it all may very well be true. The problem is, these advertisements, these commercials, and these canned slogans are [...]

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By all accounts, Herndon,Va.-based Financial Investments, Inc.  (FII) didn’t absolutely need to mount a press release writing and distribution campaign. The modest investment firm located in the Washington, D.C. Metro area had twice been selected to the prestigious Inc. 500 list by Inc. magazine, and the company and its proprietary company have also received top national [...]

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The New Year is here, which means resolutions. One may be to get more press or attention for your business or product in 2010. One of the easiest and inexpensive ways to do that is with press releases. You can write them yourself or hire a press release writing service to do it for you.
Press [...]

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Today is indeed the day to write an online press release. Why? Because it’s a holiday, and newsrooms are full of reporters who can’t get in touch with their usual contacts.

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You’ve written a press release, now what? Press release distribution is not as easy as it may seem.  While you may have certain reporters and news organizations in mind, it is also a good idea to contact a press release distribution service to help reach out to more of the right people.
As for sending the [...]

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The press release distribution process is not a one-size-fits-all business. There are times when you will have a product, Web site, book, or cause that you want to promote nationwide, and then there will be projects that you’ll want to localize on a regional or single city level. What appeals to beach-bound southern Californians might [...]

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Think of your job as more than simply writing and distributing a press release; think of it as storytelling. A reporter’s job is to tell a story through compelling characters.

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From time to time we get calls about press kits a.k.a. media kits.  Hmmm.  Press kits.�
First, we should discuss what they are.    A press kit is a set of documents that provide the media with information they need to know about you and your company to be able to write a story about you.

They used to be used [...]

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